Legal document
Website Privacy Policy
Privacy Policy for Public Site Visitors and Marketing Leads.
Version 1.0 Last update date: June 6, 2026 Effective date: [●]
1. Data controller
This information describes how Dishup S.r.l., with registered office in [●], tax code and VAT number [●], PEC [●], e-mail privacy [●] ("Dishup"), processes the personal data of users who visit the public Dishup site, fill out forms, request demos, download materials, subscribe to newsletters, participate in campaigns or interact with marketing content.
2. Scope
This policy applies to Dishup's public site and marketing pages, not to operational use of the customer web app or dashboard manager. The dedicated information also applies to these services:
3. Data processed
Dishup can treat:
- navigation data, IP, user agent, logs, pages visited, technical events;
- data entered in the forms, such as name, surname, e-mail, telephone, company, role, city, message;
- data relating to demo requests, quotes, commercial contacts or support;
- marketing preferences and newsletters;
- interaction data with emails, campaigns, landing pages and content;
- cookies, online identifiers and similar tools according to the Cookie Policy;
- data from advertising or social media campaigns, within the permitted limits;
- data necessary for security, abuse prevention and protection of the site.
4. Purpose and legal bases
| Purpose | Legal basis |
|---|---|
| Allow navigation and operation of the site | Legitimate interest; execution of measures requested by the user |
| Respond to forms, demo requests or contacts | Pre-contractual measures; legitimate interest |
| Manage B2B business leads | Legitimate interest; pre-contractual measures |
| Sending newsletters or promotional communications | Consent, where required |
| Marketing of similar products to B2B customers/leads | Legitimate interest within the permitted limits; consent where required |
| Analytics, measurement and site improvement | Consent if non-technical; legitimate interest if anonymized or technical |
| Advertising, remarketing and pixels | Consent |
| Security, prevention of fraud, abuse and spam | Legitimate interest |
| Legal compliance and defense of rights | Legal obligations; legitimate interest |
5. Recipients
The data can be communicated to:
- hosting, cloud, security and maintenance providers;
- CRM tools, email marketing, forms and customer support;
- analytics and advertising providers, if activated and authorized;
- legal, tax, accounting or technical consultants;
- competent authorities when required by law;
- group companies or business partners, only where necessary and lawful.
6. Cookies
The site may use technical cookies, analytics, preferences, marketing and similar tools. Full information is in Cookie Policy.
Non-technical cookies and tracking tools subject to consent are used only after the user's consent, according to the preferences expressed via banner or preference center.
7. Non-EEA Transfers
Some suppliers may process data outside the European Economic Area. Dishup uses appropriate safeguards under the GDPR, such as adequacy decisions, standard contractual clauses and additional measures where necessary.
8. Retention
Indicatively:
- technical navigation data: for the time necessary for safety and operation;
- contact and demo requests: for the time necessary to manage the request and the subsequent business relationship;
- B2B leads: until opposition or deadline defined by internal policies;
- newsletter: until consent is revoked or unsubscribed;
- cookies: according to the durations indicated in the Cookie Policy or in the preferences center;
- data necessary for defense and legal obligations: for the applicable terms.
9. Rights
You can exercise your GDPR rights of access, rectification, erasure, restriction, objection and portability and withdrawal of consent by writing to [●].
For the newsletter, the user can also use the unsubscribe link present in the communications.
10. Complaints
The user can lodge a complaint with the Italian Data Protection Authority or with the competent authority. Before filing a complaint, you can contact Dishup at [●].
11. Changes
Dishup may update this policy by posting the new version on the site.